{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most luxury brands drive exposure through social media advertising, celeb partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items haven't altered much in years; it does not have TikTok, and doesn't give stars free purses.|Hermès'